Ross standing in front of The Bloke Shop and smiling. Behind him are menswear brands on display in the window such as Akubra, Thomas Cook, FXD and more.

Top gear for top blokes

In 2003, Ross Bailey opened The Bloke Shop in McLaren Vale to fill a gap in the market for men aged 30+ who were after classic, hardwearing and comfortable clothes for their busy lifestyles.

It was our mission to source good, honest clothing that fits a wide variety of shapes and sizes.

We now have two decades of experience under our belt and stock over 50 lifestyle and workwear brands for blokes across Australia.